Going, Going, Gone

The downturn has meant the end to some major businesses, like Circuit City.  The on-line publication 24/7 Wall Street predicts that before this recession is over many more major brands will have disappeared, either because of bankruptcy or forced merger.

After studying “sales information, information from industry experts, brand histories, the level of competition in each brand’s market, and the extent to which that competition is growing” the publication predicts that the following 12 brands “will not survive until the end of next year.”  The 12 are:

1. Avis/Budget
2. Borders
3. Crocs
4. Saturn
5. Esquire Magazine
6. Gap
7. Architectural Digest Magazine
8. The Chrysler brand
9. Eddie Bauer
10. Palm
11. AIG
12. The forced merger of at least two major airlines, with United Airlines, American Airlines, and U.S. Air among the most likely candidates.


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